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Posted on February 27th, 2015, by

The last five years have seen an explosion in tools designed to unlock social graphs and give¬†advertisers access to their key target customers, but so far tangible results from using social media¬†to drive commerce have remained elusive.   A recent initiative in the UK by ODEON Cinemas t...
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Posted on January 29th, 2015, by

Marketers are already aware that online training is a powerful tool to educate customers, employees, and partners, virtually anywhere in the world, without the costly travel, facilities, and other operational resources associated with in-person training. In every respect, online training delivers on...
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Posted on January 13th, 2015, by

Irish businesses are fast realizing that video will become a key component in their brand communication strategies for 2015 and into the future. Globally, online video traffic will be 55% of all consumer internet traffic in 2016 (Cisco). Savvy marketers are building video into their marketing plans....
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