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Posted on July 21st, 2014, by

Google AdWords campaigns are a reliable and cost effective way to attract new customers and visitors to your site. The 5 key benefits of using Google AdWords are   1. Relevant Traffic2. Budget control 3. Builds Brand Visibility 4. Stop or pause campaign at any time5. Clear Reporting  ...
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Posted on June 25th, 2014, by

Promozoo recently carried out a survey on the current attitudes and opinions to Digital Marketing in the Irish Healthcare and Pharmaceutical sector. From the results, we can safely say that in 2014 the Irish Pharma sector is definitely starting to embrace Digital Marketing.    In 2013, only...
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Posted on June 13th, 2014, by

A growing digital marketing trend, ‘remarketing’ is a very clever brand awareness and engagement tool. How does it work?   Remarketing works by reaching people who have previously visited your site, and showing them your brand advertisements across the web when they subsequently search ...
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