Mondello Park is the only Motor Racing Circuit in the Republic of Ireland, offering a full range of car, motorcycle, rally cross and drifting events, shows, driving experiences and corporate days.
We were tasked with creating a campaign designed for the Christmas market, targeting various demographic groups, and telling the story of Mondello Park experiences as appealing gift options for all.
Firstly, we segmented the key purchase audience and created a unique campaign for each group using original creative.
Using each creative concept, we built a media placement campaign using ‘owned’ media (email, landing pages and SEO), ‘earned’ media (Facebook, YouTube, Social sharing) and ‘bought’ media (PPC, Display, RTB and Remarketing).
The successful engagement of a broader audience for Mondello Park with multiple percentage growth over the targeted period