Video content is exploding in the B2B space, and it has become a disruptor of communications in the last few years. The market has slowly shifted from using video on an ad hoc basis to using it as it’s primary source of communication. With this comes the need to step back and understand why you’re using video. While the topline statistics are clear that video is more engaging and powerful, building a sound video strategy is essential for consistently delivering the right message to the right audience and the right time.
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