A growing digital marketing trend, ‘remarketing’ is a very clever brand awareness and engagement tool. How does it work?
Remarketing works by reaching people who have previously visited your site, and showing them your brand advertisements across the web when they subsequently search on Google.
For example, Promozoo recently produced a remarketing campaign for one of our own services, which is creating………..remarketing campaigns! See our 3 ads below. Previous visitors to dev.dev.promozoo.ie/Promozoo/Promozoo will start to see these ads on other sites as they subsequently browse the web. You may have clicked on one and landed on this page!
The ads can be static visuals or animated gifs or videos. The campaign creator always has full control over the period these ads will appear for, which ones will appear, and the number of times they appear. They can also be set to appear to a targeted group, for example, if somebody has visited a webpage on the Promozoo site about Email marketing, then ads just relating to our Email marketing services will appear to them as they browse. That way you ensure you are presenting them with an ad for something they have already shown an interest in. Ingenious!
If you think a remarketing campaign would be a good digital marketing tool for your business, why not talk to us today on 01 6706122 or email us firstname.lastname@example.org/Promozoo.