Video content is exploding in the B2B space, and it has become a disruptor of communications in the last few years. The market has slowly shifted from using video on an ad hoc basis to using it as it’s primary source of communication. With this comes the need to step back and understand why you’re using video. While the topline statistics are clear that video is more engaging and powerful, building a sound video strategy is essential for consistently delivering the right message to the right audience and the right time.
From driving sales to building engaged communities, video is the growing and growing. As the preferred media consumed by millenials, 2016 will be an even stronger year for video. And here’s why
These ten tips will help you structure any video communications plan your business needs. Whether you are embarking on a full communications strategy or just dipping your toes in the water, this guide will help you put structure on your video comms.
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We like to explain Digital Transformation as the leveraging of Digital Technologies for visible, wholesale improvement and restructure of business models to stay engaged with, and fit- to -serve today’s customers, consumers and digital audiences.
With Super-fast Broadband, wireless 4G and mobile devices, your potential clients are surfing the web faster than ever before.
With the vast array of digital measurement tools available today for marketers, it can be hard to choose which ones are going to work most effectively for Healthcare Brand Managers.
In 2014, brands continue to look for ways to increase engagement with their modern, digital audiences, and producing multimedia content will be key. This will be further boosted as the number of those with access to a mobile platform increases and sharing among social media users becomes even more prevalent.
Online Video is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Online video does this very well.