Blog Category: Broadcast Marketing

What is Video Strategy?

Posted on March 31st, 2016, by Ciaran Farrelly

Video content is exploding in the B2B space, and it has become a disruptor of communications in the last few years. The market has slowly shifted from using video on an ad hoc basis to using it as it’s primary source of communication. With this comes the need to step back and understand why you’re using video. While the topline statistics are clear that video is more engaging and powerful, building a sound video strategy is essential for consistently delivering the right message to the right audience and the right time.

7 reasons why video is definitely THE trend for 2016

Posted on December 11th, 2015, by newwave

From driving sales to building engaged communities, video is the growing and growing. As the preferred media consumed by millenials, 2016 will be an even stronger year for video. And here’s why

Ten Tips For Your Video Communications Strategy

Posted on July 30th, 2015, by Brian Larkin

These ten tips will help you structure any video communications plan your business needs. Whether you are embarking on a full communications strategy or just dipping your toes in the water, this guide will help you put structure on your video comms.

Digital Transformation….What exactly is it?

Posted on May 6th, 2014, by Grainne Larkin

We like to explain Digital Transformation as the leveraging of Digital Technologies for visible, wholesale improvement and restructure of business models to stay engaged with, and fit- to -serve today’s customers, consumers and digital audiences.

Create a Broadcast Strategy for your brand

Posted on April 15th, 2014, by Brian Larkin

With Super-fast Broadband, wireless 4G and mobile devices, your potential clients are surfing the web faster than ever before.

Digital measurement tools for healthcare: 4 of the best

Posted on February 17th, 2014, by Brian Larkin

With the vast array of digital measurement tools available today for marketers, it can be hard to choose which ones are going to work most effectively for Healthcare Brand Managers.

Shooting your brand messenger – with a camera not a gun!

Posted on February 4th, 2014, by Brian Larkin

In 2014, brands continue to look for ways to increase engagement with their modern, digital audiences, and producing multimedia content will be key. This will be further boosted as the number of those with access to a mobile platform increases and sharing among social media users becomes even more prevalent.
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