Pokémon Go has revolutionised mobile gaming in just a few weeks, but what are the implications for marketing, both online and offline?
The holy grail of marketing today is relevancy. Are you getting the right message to the right customers at the right time? Email marketing can help.
Retargeting is rapidly becoming an industry standard in online audience targeting. So what’s the next developments in this area? Our latest blog has a look at targeting your retargeting audiences further.
Summer of 2015 can definitely be considered our summer of creative campaigns. We had several major campaigns running each with distinctive creative, for clients including WEEE Ireland and Agri Aware.
These ten tips will help you structure any video communications plan your business needs. Whether you are embarking on a full communications strategy or just dipping your toes in the water, this guide will help you put structure on your video comms.
Forrester, a world leading research firm, has released a new report that’s an industry first: it looks at the emerging and transformative power of video platforms for Brand Sales and Marketing.
We like to explain Digital Transformation as the leveraging of Digital Technologies for visible, wholesale improvement and restructure of business models to stay engaged with, and fit- to -serve today’s customers, consumers and digital audiences.
Online Video is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Online video does this very well.
Content Marketing is now not only a strategy but a big growing business. Somewhere between PR and Journalism, it is about engaging audiences with great information-or at least information they will ‘consume’.