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Blog Category: Direct Marketing

Digital Transformation….What exactly is it?

Posted on May 6th, 2014, by Grainne Larkin

We like to explain Digital Transformation as the leveraging of Digital Technologies for visible, wholesale improvement and restructure of business models to stay engaged with, and fit- to -serve today’s customers, consumers and digital audiences.

Digital First for Ireland’s Mums

Posted on August 8th, 2013, by Grainne Larkin

IAB Europe recently published the results of a study on Irish digital mum’s media usage habits. The results are very interesting for digital marketers, and show how Irish mums are increasingly choosing digital as their chosen media.

Driving more traffic to your Blog Posts – 5 key rules

Posted on June 25th, 2013, by Brian Larkin

Like all road journeys there are certain rules to follow that will bring you safely along the road to your destination. Our journey to increased Blog traffic has 5 simple key rules.

Moving to mobile – 4 top tips for your mobile content

Posted on May 20th, 2013, by Grainne Larkin

In 2007, when the first iphone was first launched, little did marketers realise the fundamental changes it would gradually bring to the way internet users behave online. Now, in 2013 we know that the needs and behaviour of a Mobile user is entirely different from a Desktop user. So, how is the shift to portable devices impacting on how content is conceived and presented?

Its Official… 38% of Irish Consumers now shop online using Smart Devices.

Posted on March 26th, 2013, by Brian Larkin

This survey is just another one of the increasing number that reveal the need for websites to be designed with responsive design at their core. Hands down, Responsive Design is the only viable option for creating one single web experience optimised for all modern devices.

Managing Marketing in a Recession

Posted on December 4th, 2012, by Brian Larkin

On days like to today we all fear what is coming… – although we highly doubt that the powers that be will hit the pockets of the children and their communion money, on a more serious note many owner managers will look to cut costs where ever they can – The Marketing Department is often the first area to take a hit – but is this the smart place to cut back?

Direct Marketing – But Not As We Know It

Posted on July 16th, 2012, by Brian Larkin

As a marketer you know the advantages of Direct Mail – it’s relevant, personal, tangible and non-interruptive. However, you also know that Digital Marketing is trackable, measureable and gives an extremely accurate Return on Investment.
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