We like to explain Digital Transformation as the leveraging of Digital Technologies for visible, wholesale improvement and restructure of business models to stay engaged with, and fit- to -serve today’s customers, consumers and digital audiences.
IAB Europe recently published the results of a study on Irish digital mum’s media usage habits. The results are very interesting for digital marketers, and show how Irish mums are increasingly choosing digital as their chosen media.
Like all road journeys there are certain rules to follow that will bring you safely along the road to your destination. Our journey to increased Blog traffic has 5 simple key rules.
In 2007, when the first iphone was first launched, little did marketers realise the fundamental changes it would gradually bring to the way internet users behave online. Now, in 2013 we know that the needs and behaviour of a Mobile user is entirely different from a Desktop user. So, how is the shift to portable devices impacting on how content is conceived and presented?
This survey is just another one of the increasing number that reveal the need for websites to be designed with responsive design at their core. Hands down, Responsive Design is the only viable option for creating one single web experience optimised for all modern devices.
On days like to today we all fear what is coming… – although we highly doubt that the powers that be will hit the pockets of the children and their communion money, on a more serious note many owner managers will look to cut costs where ever they can – The Marketing Department is often the first area to take a hit – but is this the smart place to cut back?
As a marketer you know the advantages of Direct Mail – it’s relevant, personal, tangible and non-interruptive. However, you also know that Digital Marketing is trackable, measureable and gives an extremely accurate Return on Investment.