Blog Category: Email Marketing

Digital Communications for Pharmaceutical Companies

Posted on September 13th, 2016, by Ciaran Farrelly

Digital Communications are still a huge challenge for pharmaceutical companies. We look at the IPHA guidelines to see if it’s complicated as it seems.

Email Marketing & Automation Allows You To Engage

Posted on April 7th, 2016, by Ciaran Farrelly

The holy grail of marketing today is relevancy. Are you getting the right message to the right customers at the right time? Email marketing can help.

Combining email marketing automation and social for a box office smash

Posted on February 27th, 2015, by Mark Collis

Odeon cinema merged social and email marketing automation to deliver targeted email programmes to cinema goers. This strategy combines personalised content with strong calls to action delivering the right message at the right time.

Creating the Ultimate Customer Journey Roadshow is in town!

Posted on November 6th, 2014, by Grainne Larkin

Promozoo and dotmailer would like to invite you to attend our free one day event “Creating the Ultimate Customer Journey Roadshow” in the Dublin Convention Centre on Tuesday, 18th November from 9.00am to 5.30pm.

Digital Transformation….What exactly is it?

Posted on May 6th, 2014, by Grainne Larkin

We like to explain Digital Transformation as the leveraging of Digital Technologies for visible, wholesale improvement and restructure of business models to stay engaged with, and fit- to -serve today’s customers, consumers and digital audiences.

Email marketing for building brand loyalty

Posted on March 20th, 2014, by Brian Larkin

In the last decade or more, email has evolved from being a blunt communications tool to the most popular and effective method of direct customer communication.

Digital measurement tools for healthcare: 4 of the best

Posted on February 17th, 2014, by Brian Larkin

With the vast array of digital measurement tools available today for marketers, it can be hard to choose which ones are going to work most effectively for Healthcare Brand Managers.
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