Summer of 2015 can definitely be considered our summer of creative campaigns. We had several major campaigns running each with distinctive creative, for clients including WEEE Ireland and Agri Aware.
IAB Europe recently published the results of a study on Irish digital mum’s media usage habits. The results are very interesting for digital marketers, and show how Irish mums are increasingly choosing digital as their chosen media.
With Facebook penetration at over 2 million people in Ireland, there’s no question that it must be a part of the majority of business’ marketing mix. To set up your Facebook marketing foundation, however, it’s essential to create a Facebook marketing plan or strategy.
Like all road journeys there are certain rules to follow that will bring you safely along the road to your destination. Our journey to increased Blog traffic has 5 simple key rules.
Competitions are a popular way for businesses to engage with their audience and create excitement around a brand. More and more companies have adopted the use of Facebook competitions to better track participation and engagement. One of the goals to a successful campaign is to recruit fans who are genuinely interested in engaging with your brand.
A few years back Email marketing overtook direct mail marketing in terms of volume being sent in the U.K, a significant milestone in the growth of online marketing versus traditional offline marketing.
For a Facebook Page to have real value, its content needs to be seen and shared by your fans. The best place for this is in Facebook’s News Feed. Getting your Page’s content to appear in your users’ News Feeds can prove to be challenging.
Facebook can become a vital asset for building and reinforcing brand identity and Company has total control of the Facebook page and total control of the message that is being transmitted.