Blog Category: Online Marketing

Retargeting 2.0 : Target Smarter

Posted on August 23rd, 2016, by Ciaran Farrelly

Retargeting is rapidly becoming an industry standard in online audience targeting. So what’s the next developments in this area? Our latest blog has a look at targeting your retargeting audiences further.

Remarketing Works, Fact.

Posted on June 25th, 2015, by Brian Larkin

Remarketing is a cost effective method of brand building and driving increased engagement and conversions.

Creating the Ultimate Customer Journey Roadshow is in town!

Posted on November 6th, 2014, by Grainne Larkin

Promozoo and dotmailer would like to invite you to attend our free one day event “Creating the Ultimate Customer Journey Roadshow” in the Dublin Convention Centre on Tuesday, 18th November from 9.00am to 5.30pm.

Digital Transformation….What exactly is it?

Posted on May 6th, 2014, by Grainne Larkin

We like to explain Digital Transformation as the leveraging of Digital Technologies for visible, wholesale improvement and restructure of business models to stay engaged with, and fit- to -serve today’s customers, consumers and digital audiences.

Digital measurement tools for healthcare: 4 of the best

Posted on February 17th, 2014, by Brian Larkin

With the vast array of digital measurement tools available today for marketers, it can be hard to choose which ones are going to work most effectively for Healthcare Brand Managers.
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