Our five key aspects of creating an effective pharmaceutical brand campaign will help you decide what’s really key for your next campaign.
Digital Communications are still a huge challenge for pharmaceutical companies. We look at the IPHA guidelines to see if it’s complicated as it seems.
What are Digital Marketers in the Irish Pharma Sector planning in 2014? From the results, we can safely say that in 2014 the Irish Pharma sector is definitely starting to embrace Digital Marketing.
We like to explain Digital Transformation as the leveraging of Digital Technologies for visible, wholesale improvement and restructure of business models to stay engaged with, and fit- to -serve today’s customers, consumers and digital audiences.
In 2011, Promozoo published our first edition of the ‘PMI Digital Masterclass – A Guide to starting a Pharma Digital Marketing Campaign’. It proved very popular with professionals working in these specialised and heavily regulated industries.
With the vast array of digital measurement tools available today for marketers, it can be hard to choose which ones are going to work most effectively for Healthcare Brand Managers.
Apps were once the buzz in digital marketing. There are now many freely available healthcare apps that can add greater functionality to your digital project from BMI calculators, drug reminders to dosage calculators.
IAB Europe recently published the results of a study on Irish digital mum’s media usage habits. The results are very interesting for digital marketers, and show how Irish mums are increasingly choosing digital as their chosen media.
A few years back Email marketing overtook direct mail marketing in terms of volume being sent in the U.K, a significant milestone in the growth of online marketing versus traditional offline marketing.
It was great while it lasted……. reps, sticky notes, tissue boxes and pens, one off events,long paper trails, long processes….(the latter 2 alas are still there)…how are we going to tell the world how good we are now??