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Blog Category: Pharma Marketing

Building a Pharmaceutical Brand Campaign

Posted on October 11th, 2016, by Ciaran Farrelly

Our five key aspects of creating an effective pharmaceutical brand campaign will help you decide what’s really key for your next campaign.

Digital Communications for Pharmaceutical Companies

Posted on September 13th, 2016, by Ciaran Farrelly

Digital Communications are still a huge challenge for pharmaceutical companies. We look at the IPHA guidelines to see if it’s complicated as it seems.

Digital Transformation….What exactly is it?

Posted on May 6th, 2014, by Grainne Larkin

We like to explain Digital Transformation as the leveraging of Digital Technologies for visible, wholesale improvement and restructure of business models to stay engaged with, and fit- to -serve today’s customers, consumers and digital audiences.

Digital measurement tools for healthcare: 4 of the best

Posted on February 17th, 2014, by Brian Larkin

With the vast array of digital measurement tools available today for marketers, it can be hard to choose which ones are going to work most effectively for Healthcare Brand Managers.

Digital First for Ireland’s Mums

Posted on August 8th, 2013, by Grainne Larkin

IAB Europe recently published the results of a study on Irish digital mum’s media usage habits. The results are very interesting for digital marketers, and show how Irish mums are increasingly choosing digital as their chosen media.

Email Marketing Versus Social Media

Posted on June 4th, 2013, by Brian Larkin

A few years back Email marketing overtook direct mail marketing in terms of volume being sent in the U.K, a significant milestone in the growth of online marketing versus traditional offline marketing.
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