Blog Category: Social Media

Digital Communications for Pharmaceutical Companies

Posted on September 13th, 2016, by Ciaran Farrelly

Digital Communications are still a huge challenge for pharmaceutical companies. We look at the IPHA guidelines to see if it’s complicated as it seems.

Digital Transformation….What exactly is it?

Posted on May 6th, 2014, by Grainne Larkin

We like to explain Digital Transformation as the leveraging of Digital Technologies for visible, wholesale improvement and restructure of business models to stay engaged with, and fit- to -serve today’s customers, consumers and digital audiences.

Email Marketing Versus Social Media

Posted on June 4th, 2013, by Brian Larkin

A few years back Email marketing overtook direct mail marketing in terms of volume being sent in the U.K, a significant milestone in the growth of online marketing versus traditional offline marketing.

Its Official… 38% of Irish Consumers now shop online using Smart Devices.

Posted on March 26th, 2013, by Brian Larkin

This survey is just another one of the increasing number that reveal the need for websites to be designed with responsive design at their core. Hands down, Responsive Design is the only viable option for creating one single web experience optimised for all modern devices.

Social Media – Are you Facebook Likes and Twitter Tweets working for you?

Posted on May 8th, 2012, by Brian Larkin

Social Media – Are you Facebook Likes and Twitter Tweets working for you? If you search on line for ‘Social Media’ you will bombarded with a range of definitions – ranging from complicated long winded text book definitions on Wickapedia to simple definitions such as “Social Media is simply people having conversations online”

Facebook Strategy – How to Hit News feed & Keep Fans

Posted on October 22nd, 2012, by Brian Larkin

For a Facebook Page to have real value, its content needs to be seen and shared by your fans. The best place for this is in Facebook’s News Feed. Getting your Page’s content to appear in your users’ News Feeds can prove to be challenging.

Facebook in Ireland – We ‘like’ it

Posted on June 21st, 2012, by Brian Larkin

Facebook can become a vital asset for building and reinforcing brand identity and Company has total control of the Facebook page and total control of the message that is being transmitted.