Digital Communications are still a huge challenge for pharmaceutical companies. We look at the IPHA guidelines to see if it’s complicated as it seems.
We like to explain Digital Transformation as the leveraging of Digital Technologies for visible, wholesale improvement and restructure of business models to stay engaged with, and fit- to -serve today’s customers, consumers and digital audiences.
A few years back Email marketing overtook direct mail marketing in terms of volume being sent in the U.K, a significant milestone in the growth of online marketing versus traditional offline marketing.
It was great while it lasted……. reps, sticky notes, tissue boxes and pens, one off events,long paper trails, long processes….(the latter 2 alas are still there)…how are we going to tell the world how good we are now??
This survey is just another one of the increasing number that reveal the need for websites to be designed with responsive design at their core. Hands down, Responsive Design is the only viable option for creating one single web experience optimised for all modern devices.
Social Media – Are you Facebook Likes and Twitter Tweets working for you? If you search on line for ‘Social Media’ you will bombarded with a range of definitions – ranging from complicated long winded text book definitions on Wickapedia to simple definitions such as “Social Media is simply people having conversations online”
For a Facebook Page to have real value, its content needs to be seen and shared by your fans. The best place for this is in Facebook’s News Feed. Getting your Page’s content to appear in your users’ News Feeds can prove to be challenging.
Facebook can become a vital asset for building and reinforcing brand identity and Company has total control of the Facebook page and total control of the message that is being transmitted.