Febvre is an established B2B in the Irish wine trade for over 50 years. Partnered with some of the most illustrious and traditional names in the wine world, their portfolio proudly carries the names of some of the top wineries and winemakers in the world.
Febvre tasked us with engaging their B2B clients during the annual February sales dip that occurs after Christmas and New Year. Could we create an annual event that would raise brand awareness and sales during this traditionally quiet trade period?
FEBVREUARY – The Event
We created an annual engagement event strategy, around Febvre’s month of events, and designed around the promotion of some of Febvre’s key brands and client base. The ‘FEBVREUARY’ festival was successfully launched as a month of wine discovery, featuring a diverse series of events and incentives for the wine trade in Ireland.
Offering both on and off-trade an opportunity to taste and experience the Febvre portfolio of wines and beers in various destinations around Ireland. Events throughout the month included education and training for the trade; masterclasses, vertical tastings and workshops; food and wine pairings with bloggers and business partners. Several of the world’s top winemakers also attended during some the month’s events.
Microsite – We designed, developed and launched the Febvreuary microsite using Eventbrite as a platform to enrol and organise event attendees. A digital events calendar on the site also linked back to Eventbrite.
Remarketing Ads – We created a suite of Google remarketing ads to promote awareness of the festival and attract more attendees.
Email Design – We designed a series of Febvreuary banners for trade emailers that were sent out over the course of the festival.