Our client wanted a concept that would tell the story of Pfizer worldwide at the Federation of International Pharmacists (FIP). This major international show happens annually in a different country each year. Over 5000 delegates attend the event, and Pfizer Ireland had a major presence when Ireland was chosen to host the show.
Video and app development
Firstly, we produced the initial creative visual concept. Then we scripted, designed and produced a unique video to showcase at the event.
To boost engagement we developed an interactive touch screen app and a bespoke 3D presentation stand to showcase the app at Pfizer FIP 2013.
The bespoke video, imagery and interactive stand and app won an Excellence Award at the show.