The Business Case For Video Strategy

To understand the business case for video strategy we looked at statistical research from general online usage. We specialise in how business can leverage the value of video, from production and content creation, to strategy and through to handling and hosting.

Video Strategy 101

Video production can be a tricky area, with many factors impacting production quality. Sometimes less isn't more, check out this video to see why

The Business Impact of Creativity

Creative is the single most undervalued driver of revenue. Our vlog discusses what are the top drivers of return on investment.


Building a Pharmaceutical Brand Campaign

Our five key aspects of creating an effective pharmaceutical brand campaign will help you decide what's really key for your next campaign.

Digital Communications for Pharmaceutical Companies

Digital Communications are still a huge challenge for pharmaceutical companies. We look at the IPHA guidelines to see if it's complicated as it seems.

Promozoo: A Certified Google Partner
Promozoo: A Certified Google Partner

In business, it's not just about finding a good partner, it's about being an excellent one. Promozoo has achieved badged Google Partnership status. On top of that we have received certification from IMS Health's Mobile Intelligence programme.

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Hitting the Mark 2017

The 8th Hitting the Mark survey evaluated 100 brands to see what the elite of email marketing are working on. This bite size report gives you quick wins on how to improve email and multichannel experience for your customer.

The Customer Loyalty Experience

Personalization is a buzz subject in digital marketing these days but hasn’t it been a part of the marketer’s armoury for decades? After all, making our message personal and relevant to the recipient has pretty much always been the aim of direct marketers

The Role of Email in Multichannel Marketing

How much of multichannel marketing is a dream versus a distraction? According to executives interviewed for this report and industry research gathered from a wide range of sources, most brands seek multichannel proficiency but few so far claim they have achieved it.

Many are increasingly discovering, however, that by focusing on a pivotal channel around which their multichannel proposition radiates, greater control can be achieved. Email is rapidly becoming the top choice to fulfil that role.


How to start a Digital Campaign in the Healthcare
and Pharmaceutical Industries

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